Why is giving away tickets a GREAT IDEA?

Giving away tickets as a promotion in a tourist town can be a smart move for a small business because it helps attract both locals and visitors, builds brand awareness, and increases foot traffic. Here’s why it works:

1. Increases Visibility – Tourists are always looking for things to do, and a ticket giveaway creates buzz about your business. Even those who don’t win might become aware of your brand.
    

2. Encourages Word-of-Mouth Marketing – Winners will likely share their experience with friends, family, or even on social media, providing free promotion for your business.
    

3. Attracts Potential Customers – Even if only a few people win, many others will learn about your business and may decide to visit and pay for tickets themselves.
    

4. Builds Goodwill – Giving something away creates a positive association with your brand and makes people more likely to support your business in the future.
    

5. Generates Repeat Business – If the experience is good, those who attend might return or recommend your business to others, leading to long-term gains.
    

6. Partnership Opportunities – You can collaborate with hotels, travel agencies, or other local businesses to distribute tickets, helping you tap into a larger audience.
    

    7. Data Collection – If you require entrants to sign up with an email or follow your social media, you can grow your customer list for future promotions and marketing efforts.